From the monthly archives:

July 2009

Proud Readers

July 31, 2009

Have you ever compared book with movie ratings?
People rate higher books than movies.
There’s a simple reason for this: books demand more time and energy.
After watching a bad movie, is common to say “This was a complete waste of time”.
After reading a book? Not so much.
Because we force ourselves to like it. Even if [...]

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The Quiet Goodbye

July 30, 2009

Watching the news nowadays is a fascinating experience.
One full hour of wasting your time.
Crashes, violence, gossips and weather. Maybe one important story.
You can scan all that in less than two minutes online.
The thing is that since many people still do it, we are ok with it.
This is crazy. Something becomes worthless way before it’s gone.
Defending [...]

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Silly Rules

July 29, 2009

The concept of silliness has always intrigued me.
After all, what does it mean to be silly really?
Silly people are just doing what we would like to do, they are enjoying themselves.
It’s not that they don’t take risks. They just don’t see them.
Kids are silly.
Crazy people who live in their own reality are silly.
People who walk [...]

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The Choice: Skills Or Time?

July 28, 2009

When asking someone to do something for you (free or paid), we usually face the same decision:
The best, or the good enough. Nobody wants the crappy ones, right?
The problem with the best is that they are busy. They have the skills to do a great job, but their shortage of time stops them from doing [...]

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One Key Is Enough

July 27, 2009

You only need one key to open the door to your success, no need to try them all.
The problem with all these online tools to get our name out there, is that for many people, they serve the same purpose.
The day still has 24 hours. Don’t split your efforts.
It’s by persistence, not diversification, that you’ll [...]

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The Downside Of Transparency

July 24, 2009

Be transparent, they say.
Not so fast.
First of all, business transparency (a must) is not the same as personal transparency.
We want to see what’s really going on at the places we are giving money to (or thinking about it). We don’t necessarily want to know what everyone is going through, unless they are (true) friends.
Second, and most important, there’s [...]

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Nothing Works Too

July 23, 2009

Great design achieves one of two things:
You love it.
Or you don’t notice it at all.
Anything in between takes a lot of great content, reputation or recommendations for us to stay more than seven seconds.
Do you have all that?
Neutral empty design is always a safer bet than trying to make it big without knowing how.
With less [...]

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