Comments on: To Hell With Personal Branding http://www.owlsparks.com/advice/to-hell-with-personal-branding/ Fri, 30 Jul 2010 09:08:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: peter stromberg http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-2/#comment-4025 peter stromberg Tue, 13 Jul 2010 03:42:10 +0000 http://www.owlsparks.com/?p=1334#comment-4025 There's something else going on with the dog urination issue as well. Our society (like many others) in fact promotes contradictory values, and this confuses a lot of people. The values of celebrity suggest that you might gain a world-wide following in an online video of you doing something totally compromising. So people go with that, that sounds pretty good, especially if you are young, utterly fascinated with yourself, etc. The values of the work world suggest, among other things, that propriety is important. Oops. In fact we live in a society that is fanatically devoted to work and play simultaneously, it's no wonder people get confused. There’s something else going on with the dog urination issue as well. Our society (like many others) in fact promotes contradictory values, and this confuses a lot of people. The values of celebrity suggest that you might gain a world-wide following in an online video of you doing something totally compromising. So people go with that, that sounds pretty good, especially if you are young, utterly fascinated with yourself, etc. The values of the work world suggest, among other things, that propriety is important. Oops.

In fact we live in a society that is fanatically devoted to work and play simultaneously, it’s no wonder people get confused.

]]> By: Caught In Play — OwlSparks | Carlos Miceli http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-2/#comment-4022 Caught In Play — OwlSparks | Carlos Miceli Mon, 12 Jul 2010 03:21:09 +0000 http://www.owlsparks.com/?p=1334#comment-4022 [...] Personal Branding. [...] [...] Personal Branding. [...]

]]> By: Andrew http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-2/#comment-2579 Andrew Fri, 01 Jan 2010 00:47:56 +0000 http://www.owlsparks.com/?p=1334#comment-2579 Colin has it nailed on this one. The <i>social media echo chamber</i>'s definition of "personal branding" gets hung-up on notions of manufacturing facades. With that limitation, it's bound to be stillborn. I think the metaphorical visual conflation springs in part from a general misconception that regular branding is all about a logos, letterheads, and colors. *Any time a conversation has shifted to real/fake, it is no longer a conversation about branding. Design is not branding<a href="http://jetswithbombs.com/design-is-not-branding/" rel="nofollow">™</a>. Building an online superhero costume or rockstar outfit is not personal branding. Another problem for those wishing to opt out of personal branding... <b>Sorry! You can't.</b> Corporations can't. Individuals can't. Branding happens in the minds of others at every point in any interaction whether you want it to or not. The only real question is whether we leave that process up to chance, or try to make sure our image is an accurate reflection of ourselves. I'm interested to see your follow-up post. Colin has it nailed on this one. The social media echo chamber’s definition of “personal branding” gets hung-up on notions of manufacturing facades. With that limitation, it’s bound to be stillborn. I think the metaphorical visual conflation springs in part from a general misconception that regular branding is all about a logos, letterheads, and colors.

*Any time a conversation has shifted to real/fake, it is no longer a conversation about branding.

Design is not branding™. Building an online superhero costume or rockstar outfit is not personal branding.

Another problem for those wishing to opt out of personal branding… Sorry! You can’t. Corporations can’t. Individuals can’t. Branding happens in the minds of others at every point in any interaction whether you want it to or not. The only real question is whether we leave that process up to chance, or try to make sure our image is an accurate reflection of ourselves.

I’m interested to see your follow-up post.

]]> By: Personal branding: why I won’t be converted « Nonprofit Periscope http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-2/#comment-2578 Personal branding: why I won’t be converted « Nonprofit Periscope Fri, 01 Jan 2010 00:17:24 +0000 http://www.owlsparks.com/?p=1334#comment-2578 [...] Brazen Careerists and bloggers are speaking out against it too.  Carlos Miceli says to hell with personal branding.  Andrew Swenson says we’re not thinking critically about it.   Justin Wise isn’t convinced [...] [...] Brazen Careerists and bloggers are speaking out against it too.  Carlos Miceli says to hell with personal branding.  Andrew Swenson says we’re not thinking critically about it.   Justin Wise isn’t convinced [...]

]]> By: Bloody Knuckles Make Change — OwlSparks | Carlos Miceli http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-2/#comment-2546 Bloody Knuckles Make Change — OwlSparks | Carlos Miceli Tue, 29 Dec 2009 14:52:58 +0000 http://www.owlsparks.com/?p=1334#comment-2546 [...] if you think something’s wrong, you try to fix it. Why should other people’s actions and opinions be any [...] [...] if you think something’s wrong, you try to fix it. Why should other people’s actions and opinions be any [...]

]]> By: Tapha Ngum http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-2/#comment-2491 Tapha Ngum Tue, 22 Dec 2009 22:37:25 +0000 http://www.owlsparks.com/?p=1334#comment-2491 Actually. I think that what you are saying is exactly what web 3.0 will be.People being real. I definitely see all the nicey nicey, smiley face garbage becoming a very undesirable trait to have online pretty soon. My 2c Great Post btw. Actually. I think that what you are saying is exactly what web 3.0 will be.People being real. I definitely see all the nicey nicey, smiley face garbage becoming a very undesirable trait to have online pretty soon.

My 2c

Great Post btw.

]]> By: Nichole http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-2/#comment-2474 Nichole Fri, 18 Dec 2009 04:04:36 +0000 http://www.owlsparks.com/?p=1334#comment-2474 Hilarious. Very well said, and kudos to you for so eloquently stating your case. This made my day! Hilarious. Very well said, and kudos to you for so eloquently stating your case. This made my day!

]]> By: To Hell With Personal Branding: Part 2 — OwlSparks | Carlos Miceli http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-1/#comment-2466 To Hell With Personal Branding: Part 2 — OwlSparks | Carlos Miceli Thu, 17 Dec 2009 14:14:08 +0000 http://www.owlsparks.com/?p=1334#comment-2466 [...] in Advice, Content, Control, Emotions, People, Risks, Silly, friends, social media Thoughts of the reactions after the post “To Hell With Personal Branding.” [...] [...] in Advice, Content, Control, Emotions, People, Risks, Silly, friends, social media Thoughts of the reactions after the post “To Hell With Personal Branding.” [...]

]]> By: What Does Transparency REALLY Mean? Because I Don’t Know « The Sensory Deprivation Bank http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-1/#comment-2454 What Does Transparency REALLY Mean? Because I Don’t Know « The Sensory Deprivation Bank Fri, 11 Dec 2009 15:47:55 +0000 http://www.owlsparks.com/?p=1334#comment-2454 [...] true self.   On December 3, Carlos Miceli wrote what is probably my favorite post of the year:  “To Hell With Personal Branding.”  Miceli’s post dives into the issue whether personal branding reveals our true selves to [...] [...] true self.   On December 3, Carlos Miceli wrote what is probably my favorite post of the year:  “To Hell With Personal Branding.”  Miceli’s post dives into the issue whether personal branding reveals our true selves to [...]

]]> By: Jocelyn http://www.owlsparks.com/advice/to-hell-with-personal-branding/comment-page-1/#comment-2453 Jocelyn Fri, 11 Dec 2009 14:38:51 +0000 http://www.owlsparks.com/?p=1334#comment-2453 This is great, and really true. People are so paranoid sometimes about what they put online, that they forget to just be themselves--or, like you said, they are themselves, but that's not exactly desirable. People aren't brands, and trying to combine the two just can't end well. This is great, and really true. People are so paranoid sometimes about what they put online, that they forget to just be themselves–or, like you said, they are themselves, but that’s not exactly desirable. People aren’t brands, and trying to combine the two just can’t end well.

]]>