July 6, 2010
It’s hard to know exactly why people fail, but these are some of the most quoted reasons of failure:
Education
Our view of education is outdated to justify failure. I would agree that a poor education on the home and a mediocre culture might be real reasons behind failure, but not education academically speaking (frequently the most [...]
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July 5, 2010
Mark Braddock, creative director at Block Branding, wrote a piece for the “Australian Creative” titled Advertutionalisation, where he talks about how he’s been “trained” to respond to a brief:
I get pretty much a free rein to write what I like (…) And that’s the bloody problem.
I have been trained, Pavlovian dog-style, to respond to a [...]
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