From the category archives:

Marketing

How To Build a Community Of Drones

February 15, 2010

These are the quick and easy steps to build a community of drones:

Make friends.
Promote them so they will promote you.
Screw them over/ ignore them/ use them/drop them while becoming friends with their friends.
Repeat as needed.

In no time, you’ll be praised for your community building skills thanks to those drone followers that are too blind to [...]

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Word Of Mouth Is Doomed (Told You So)

February 9, 2010

It feels good to be proven right.
A recent study shows that we trust our friends recommendations less and less lately:
In some cases, social networks themselves may be contributing to the decline in trust. Platforms such as Facebook and Twitter have allowed people to maintain larger circles of casual associates, which may be diluting the credibility [...]

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Self-Promoting Loser

January 28, 2010

I’m a fan of criticizing our society and everything I think is wrong with it.
But I’m also a diehard realist, and always consider if what I’m suggesting is possible.
This either creates hope of change, or a harsh realization of inevitability.
That’s the crossroad I’m at regarding self-promotion.
I don’t like self-promotion. I can’t say I don’t do [...]

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Bloody Knuckles Make Change

December 29, 2009

Thank you, but no. I will not sit down quietly. I’m coming for you and everything that you do that I don’t agree with.
How will some of us be the world changers that we dream of being, if we are going to silently accept everything everyone does?
It’s one thing to let everyone enjoy their time [...]

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Long Posts Vs. Short Posts

December 25, 2009

Two days ago I guest posted at Scribnia, a blog directory run by David Spinks.
You can subscribe to Scribnia’s blog here,  and to David’s blog here. Follow Scribnia on Twitter here, and David here.
David is a guy I respect enormously because of his integrity and the quality of his ideas. Thank you David for asking [...]

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The Simplest Social Media Rule

December 15, 2009

Today I guest post at Buzz Marketing Daily, a social media blog run by Carrie Kerpen.
You can subscribe to Buzz Marketing Daily here, and follow Carrie on Twitter here.
Thank you Carrie for letting me write for your very popular blog, it was a thrill and a pleasure.
Do read my guest post “The Simplest Social Media [...]

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Scholars’ Marketing

December 10, 2009

Since when has our love for marketing been affecting the world?
Just because we didn’t have a word for it, not to mention an industry, does not mean that it didn’t happen.
Why do we assume that all those rules that Seth taught us over the years have been working only in recent times?
What if Adam Smith [...]

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