July 5, 2010
Mark Braddock, creative director at Block Branding, wrote a piece for the “Australian Creative” titled Advertutionalisation, where he talks about how he’s been “trained” to respond to a brief:
I get pretty much a free rein to write what I like (…) And that’s the bloody problem.
I have been trained, Pavlovian dog-style, to respond to a [...]
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March 8, 2010
The other day I read this quote by Will Smith:
Being realistic is the fastest way to mediocrity.
Sorry Will, but I disagree.
Realism has bad press, but it’s the best mindset to get things done.
We love to repeat over and over about how you need to stick to your dreams, about how you can accomplish anything you [...]
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