From the category archives:

social media

To Hell With Personal Branding

December 3, 2009

Hey, Personal Branding, I have something to tell you:
I don’t care.
I just don’t care anymore. You have prevented me from having fun for the last time.
I bought my URL domain and secured a couple of social media profiles. Your job is done, I’m moving on now.
Because really, all that you’ve ever really taught us is [...]

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The Media Attention Whores

November 19, 2009

There are two ways to do things:
You can talk about the things you’re going to do, and then do them.
Or you can just do them.
Sadly, people seem to value more the former way of action.
The one that makes a big fuss about it.
The one that needs selfish justification.
The one that’s fake.
The problem is we encourage [...]

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Love The Take Off, Not The Flight

November 5, 2009

When you get involved in social media, you see a lot of articles that you “must read”, concepts you “must know”, and things you “must do.”
And they are pretty much true. If you want to compete, you need to know what everyone knows.
It takes effort to take off, that’s when planes spend most fuel.
But once [...]

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Calling Out Doesn’t Work

October 16, 2009

After this post some people told me that I should call out those people that I disagree with. Here’s why I won’t do it:
- There’s a fine but very visible line between disagreeing and calling out.
- People don’t like to hear the truth. The odds that my calling out will spark honest self-criticism instead of [...]

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Prisons, Fear and Personal Branding

October 12, 2009

Let’s skip all the positive things about social media that have been mentioned countless times, and criticize it for a change:
Social media is a prison.
It’s unnatural, we are not supposed to like everyone.
But we are trying.
The more you get involved in things like Twitter or Facebook, the more people you connect with, the more polite [...]

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Content Philosophy

October 8, 2009

There is no universal “content philosophy” for blogging.
But there should be.
The way to eliminate part of the echo (and its negative consequences) of individual bloggers trying to improve their “personal brand” and to show their “ideas”, is having a healthy, positive and HONEST content philosophy.
Some already share this philosophy (very few though). Those who don’t [...]

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Beware Of Recyclers

September 30, 2009

Would you like to know what’s the mark of a maven?
Recycling.
That’s what “experts” get to do. If they can paraphrase what they’ve already said many times, and still be followed, then it’s a sign that they’ve made it.
Recycling isn’t necessarily a bad thing but it’s important to perceive it, because that’s how you realize when [...]

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