Want to know why you like social media?

It’s not about personal brading. Most people ruin theirs.

It’s not about networking or making friends. Real life’s matter more.

It’s not about making money or being popular either. Most people never achieve either.

No, it’s about superheroes.

You have a normal life, with a normal job. You deal with human problems like making rent, putting up with your boss, and driving through traffic. Your powers are great cooking skills, awesome mom speed, and super sales intelligence.

But when no one’s looking, you become “writerbabe”, or “meloncamp”.

Why is this so appealing?

Because you choose what your powers are.

You get to be super-friendly, super-insightful, super-social, super-funny or super-sexy. Even if you’re not in real life.

Keep showing your powers, we’ll play along as long as you’re authentic.

Bottom line: You decide what you think it’s best about you. That’s a lot of you’s. No wonder we like it.