From the category archives:

Viral

Word Of Mouth Is Doomed (Told You So)

February 9, 2010

It feels good to be proven right.
A recent study shows that we trust our friends recommendations less and less lately:
In some cases, social networks themselves may be contributing to the decline in trust. Platforms such as Facebook and Twitter have allowed people to maintain larger circles of casual associates, which may be diluting the credibility [...]

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Self-Promoting Loser

January 28, 2010

I’m a fan of criticizing our society and everything I think is wrong with it.
But I’m also a diehard realist, and always consider if what I’m suggesting is possible.
This either creates hope of change, or a harsh realization of inevitability.
That’s the crossroad I’m at regarding self-promotion.
I don’t like self-promotion. I can’t say I don’t do [...]

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Collaboration 3.0

January 12, 2010

On his post titled “Making The Modern Medici”, Colin Wright talks about the Medici family, people who because of their power and influence were able to help and support artists like Leonardo Da Vinci, Michelangelo and many others. These brilliant artists were able to focus on their creations because of the aid and support of [...]

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Prisons, Fear and Personal Branding

October 12, 2009

Let’s skip all the positive things about social media that have been mentioned countless times, and criticize it for a change:
Social media is a prison.
It’s unnatural, we are not supposed to like everyone.
But we are trying.
The more you get involved in things like Twitter or Facebook, the more people you connect with, the more polite [...]

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Content Philosophy

October 8, 2009

There is no universal “content philosophy” for blogging.
But there should be.
The way to eliminate part of the echo (and its negative consequences) of individual bloggers trying to improve their “personal brand” and to show their “ideas”, is having a healthy, positive and HONEST content philosophy.
Some already share this philosophy (very few though). Those who don’t [...]

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The Price Of Sharing

September 29, 2009

These are some of the things we are losing thanks to this “easy to share” culture of ours:
- Integrity. People share other people’s content because that person shared their content first or because the relationship they have, not because of the value underneath. This is the biggest contributing factor to noise we have to tolerate [...]

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Perfectly Simple

September 1, 2009

“Perfection is achieved not when there is nothing more to add but when there is nothing left to take away.” — Antoine de Saint-Exupery
Couldn’t have said it better myself.
Think iPod.
That’s simplicity, that’s perfection.

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