From the category archives:

Viral

Launch Power

August 25, 2009

It’s possible that the rapid growth of this blog was due to the delay of its launch.
It’s possible that many launches are the keys behind future success.
In fact, it’s possible for expectancy to boost your brand forever.
Anticipation is a powerful tool, and impatience a strong human emotion.
There’s no peak without peeks.
No wondering without mystery.
No [...]

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Losing Interest

August 11, 2009

Do you know why you trust your friends’ recommendations?
Because they have nothing to win.
The moment personal interests come into play, word of mouth is ruined (which is why “sponsored” spread won’t scale).
That’s when we all become skeptical.

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Proud Readers

July 31, 2009

Have you ever compared book with movie ratings?
People rate higher books than movies.
There’s a simple reason for this: books demand more time and energy.
After watching a bad movie, is common to say “This was a complete waste of time”.
After reading a book? Not so much.
Because we force ourselves to like it. Even if [...]

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Spam Lover

July 17, 2009

Everytime someone hands me a flyer, I get spam on my inbox, or some salesman treats me horribly, I smile.
Because it happens so often the only conclusion is that there are still many people who don’t get it. Many, many people.
That’s fantastic. The competition sucks.
Embrace the spam. They’re just making it easier for [...]

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Big Is For Losers

July 13, 2009

The problem with dreaming big, is that you may overlook the power of Small.
If you want to build the next big thing, I’m skeptical that you will succeed.
True big catches you off guard, you can’t plan for it. It always starts as Small, and slowly (or very fast) builds its way up.
The main difference between [...]

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