Comments on: Scholars’ Marketing

By: Collaboration 3.0 — OwlSparks | Carlos Miceli

Collaboration 3.0 — OwlSparks | Carlos Miceli — Tue, 12 Jan 2010 13:15:26 +0000

[...] Note: I have talked before about the timeless power of marketing, and how the world is not the best version of itself and never will be as long as connections and people skills are the ones who decide who reaches the top, instead of capability, talent and dedication. You can read my post on the topic here. [...]

By: Bloody Knuckles Make Change — OwlSparks | Carlos Miceli

Bloody Knuckles Make Change — OwlSparks | Carlos Miceli — Tue, 29 Dec 2009 14:56:32 +0000

[...] is why marketing is so important, and also why our world is not the best possible version of itself (and never will be). Because for your solution to prevail you have to communicate it better than [...]

By: Carlos Miceli

Carlos Miceli — Fri, 18 Dec 2009 03:50:27 +0000

Thank you Gianpaolo, more good examples.

By: Carlos Miceli

Carlos Miceli — Fri, 18 Dec 2009 03:49:53 +0000

Tesla, perfect example.

Thanks for stopping by Matthew, we need to talk because I’m moving to Perth next year.

By: GIANPAOLO

GIANPAOLO — Tue, 15 Dec 2009 23:26:32 +0000

Aristotle was great at marketing himself. And if you think about it, so was Jesus. They knew how to spread their message with what was available to them at the time. As an architect, I have learned that those that we remember most over time such as Vitruvius, Palladio, and others, is because they knew how to use the tools of the day to spread their message about design. They all wrote manifestos, and that is for what they are most remembered.

This is a great post.

By: Matthew Michael

Matthew Michael — Mon, 14 Dec 2009 11:47:44 +0000

Marketing was invented with civilization in my opinion, I bet there were cavemen who made their rocks more appealing to throw than his competitors.

Your post reminds me of the injustice that was caused to the inventor Nikola Tesla by many of his fellow scientists such as Thomas Edison who stole his ideas and used their bigger names or better PR skills to publish them as their own.

lol I’m blabbering again, Great Blog! =)

Matthew

By: Carlos Miceli

Carlos Miceli — Fri, 11 Dec 2009 16:44:00 +0000

I don’t think any moral leader is not a marketing expert. You need to be one for people to follow…….in a marketing filled world, of course.

By: Carlos Miceli

Carlos Miceli — Fri, 11 Dec 2009 16:43:07 +0000

Fittest is such a cool word

By: Fabian

Fabian — Thu, 10 Dec 2009 23:11:46 +0000

Very good points here. Where would we be in history without all the marketing experts of the last few thousand years? (Some of them who even worked with spades and thumbscrews…)

A world without marketing is an interesting experiment of thought – although it gets hard to imagine pretty fast. If we start thinking about Obama… HE’S a marketing expert for sure (or at least some people very close to him).

By: Colin Wright

Colin Wright — Thu, 10 Dec 2009 19:34:09 +0000

Very good point!

We like to assume it’s a survival of the fittest situation when ideas are passed on from generation to generation…the ‘right’ books to read, people to quote, etc etc etc.

But in reality it’s not the fittest (or BEST) ideas that carry on, it’s the ones with the most stickiness, portability and mass appeal. Perhaps world peace could have been ours long ago (doubtful, but possible) if only some long-ignored scrivener would have been listened to instead of, say, Benjamin Franklin, Lou Reed or Chairman Mao.