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	<title>Comments on: Word Of Mouth May Be Doomed</title>
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		<title>By: Word Of Mouth Is Doomed (Told You So) — OwlSparks &#124; Carlos Miceli</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-2920</link>
		<dc:creator>Word Of Mouth Is Doomed (Told You So) — OwlSparks &#124; Carlos Miceli</dc:creator>
		<pubDate>Tue, 09 Feb 2010 07:41:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-2920</guid>
		<description>[...] Don&#8217;t worry, I&#8217;m here to help. [...]</description>
		<content:encoded><![CDATA[<p>[...] Don&#8217;t worry, I&#8217;m here to help. [...]</p>
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		<title>By: Losing Interest — OwlSparks &#124; Carlos Miceli</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-988</link>
		<dc:creator>Losing Interest — OwlSparks &#124; Carlos Miceli</dc:creator>
		<pubDate>Tue, 11 Aug 2009 07:10:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-988</guid>
		<description>[...] moment personal interests come into play, word of mouth is ruined (this is why &#8220;sponsored&#8221; spread won&#8217;t [...]</description>
		<content:encoded><![CDATA[<p>[...] moment personal interests come into play, word of mouth is ruined (this is why &#8220;sponsored&#8221; spread won&#8217;t [...]</p>
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		<title>By: Nathalie</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-726</link>
		<dc:creator>Nathalie</dc:creator>
		<pubDate>Wed, 08 Jul 2009 13:08:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-726</guid>
		<description>As always, you spark out a good point! Social media in its &quot;dark side&quot; is equivalent to useless noise. However, it is up to you to make it valuable and interesting by sharing good stuffs and following people that shares things your value as well. In that aspect it can be an amazing tool. 

For the follow friday you mention in the comment, it&#039;s true sometimes is just a useless list of names. But I still like that tradition and have found great peeps to follow thanks to it. It&#039;s also a nice shout out to people you enjoy following. The best way is to make it interesting is to indicate why to follow the Tweoples you #followfriday.</description>
		<content:encoded><![CDATA[<p>As always, you spark out a good point! Social media in its &#8220;dark side&#8221; is equivalent to useless noise. However, it is up to you to make it valuable and interesting by sharing good stuffs and following people that shares things your value as well. In that aspect it can be an amazing tool. </p>
<p>For the follow friday you mention in the comment, it&#8217;s true sometimes is just a useless list of names. But I still like that tradition and have found great peeps to follow thanks to it. It&#8217;s also a nice shout out to people you enjoy following. The best way is to make it interesting is to indicate why to follow the Tweoples you #followfriday.</p>
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		<title>By: John Bardos</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-723</link>
		<dc:creator>John Bardos</dc:creator>
		<pubDate>Wed, 08 Jul 2009 04:52:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-723</guid>
		<description>Good insight again. 

It is easier than ever to share and that will mean that we start ignoring more of what comes our way. It also means that to be remarkable, you will really have to do amazing things. It is easy to see that happening already. Poorly designed blogs, Twitter followers with no avatar and hastily written posts are generally ignored. Something really has to be amazing to be noticed. That means quality levels will continually increase. That&#039;s a good thing. Tools will come online that will make it easier to create high quality work. However, I also think it will be increasingly difficult for newcomers to compete against already established bloggers and content providers who are consistently improving. 

We will see much higher quality video, animations, original illustrations and well researched posts because those are the only ones that people will want to read and recommend. This is also related to your recent FREE post. All the content that is selling now, will soon be given away for free to attract readers for more remarkable content or services. The bar will continue to be raised.</description>
		<content:encoded><![CDATA[<p>Good insight again. </p>
<p>It is easier than ever to share and that will mean that we start ignoring more of what comes our way. It also means that to be remarkable, you will really have to do amazing things. It is easy to see that happening already. Poorly designed blogs, Twitter followers with no avatar and hastily written posts are generally ignored. Something really has to be amazing to be noticed. That means quality levels will continually increase. That&#8217;s a good thing. Tools will come online that will make it easier to create high quality work. However, I also think it will be increasingly difficult for newcomers to compete against already established bloggers and content providers who are consistently improving. </p>
<p>We will see much higher quality video, animations, original illustrations and well researched posts because those are the only ones that people will want to read and recommend. This is also related to your recent FREE post. All the content that is selling now, will soon be given away for free to attract readers for more remarkable content or services. The bar will continue to be raised.</p>
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		<title>By: Brian</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-722</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Tue, 07 Jul 2009 22:02:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-722</guid>
		<description>I agree totally on Follow Friday. I only do it every few weeks, and it&#039;s like one person per Tweet, with an explanation of why, and maybe 10 people total. I only do it when I really think it&#039;s warranted and valuable, and I think it works way better that way.</description>
		<content:encoded><![CDATA[<p>I agree totally on Follow Friday. I only do it every few weeks, and it&#8217;s like one person per Tweet, with an explanation of why, and maybe 10 people total. I only do it when I really think it&#8217;s warranted and valuable, and I think it works way better that way.</p>
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		<title>By: Carlos Miceli</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-721</link>
		<dc:creator>Carlos Miceli</dc:creator>
		<pubDate>Tue, 07 Jul 2009 21:29:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-721</guid>
		<description>I did, and subscribed to his blog afterwards. Thanks Ryan!</description>
		<content:encoded><![CDATA[<p>I did, and subscribed to his blog afterwards. Thanks Ryan!</p>
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		<title>By: Carlos Miceli</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-720</link>
		<dc:creator>Carlos Miceli</dc:creator>
		<pubDate>Tue, 07 Jul 2009 21:28:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-720</guid>
		<description>Follow Friday is a great example. It&#039;s just a useless parade of names that don&#039;t mean a thing. So yes I think true spread comes with effort.

And regarding the screamers, it&#039;s called unfollowing. I actually did this today with a couple of &quot;friends&quot;.

Join WP already Elisa! Thanks for stopping by!</description>
		<content:encoded><![CDATA[<p>Follow Friday is a great example. It&#8217;s just a useless parade of names that don&#8217;t mean a thing. So yes I think true spread comes with effort.</p>
<p>And regarding the screamers, it&#8217;s called unfollowing. I actually did this today with a couple of &#8220;friends&#8221;.</p>
<p>Join WP already Elisa! Thanks for stopping by!</p>
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		<title>By: Elisa</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-719</link>
		<dc:creator>Elisa</dc:creator>
		<pubDate>Tue, 07 Jul 2009 20:34:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-719</guid>
		<description>On the flip side, do you think it might be up to us as well to try to make an even more concerted effort at the news that we are spreading?  Take Follow Friday for example.  Last Friday I decided I was sick and tired of seeing people drop as many Twitter handles into 140 characters as possible without making the effort.  There are some people who&#039;s opinions I value greatly so I would blindly follow without hesitation (Matt and Ryan come immediately to mind.)  Then there are others posting out handles without any explanation WHY they are following and why you should, too.  Thus the flurry last week of a few thought out folks with some explanation why.

I would agree with the noise of &quot;word of mouth&quot; marketing online.  There are people and businesses who use Twitter as a big loud soapbox without saying anything important, they&#039;re just screaming.  And people standing in the middle of a crowd screaming about nothing in particular generally get ignored because they&#039;re crazy.  We need to figure out how to separate the noise from the crazy soapbox screamers.  :)</description>
		<content:encoded><![CDATA[<p>On the flip side, do you think it might be up to us as well to try to make an even more concerted effort at the news that we are spreading?  Take Follow Friday for example.  Last Friday I decided I was sick and tired of seeing people drop as many Twitter handles into 140 characters as possible without making the effort.  There are some people who&#8217;s opinions I value greatly so I would blindly follow without hesitation (Matt and Ryan come immediately to mind.)  Then there are others posting out handles without any explanation WHY they are following and why you should, too.  Thus the flurry last week of a few thought out folks with some explanation why.</p>
<p>I would agree with the noise of &#8220;word of mouth&#8221; marketing online.  There are people and businesses who use Twitter as a big loud soapbox without saying anything important, they&#8217;re just screaming.  And people standing in the middle of a crowd screaming about nothing in particular generally get ignored because they&#8217;re crazy.  We need to figure out how to separate the noise from the crazy soapbox screamers.  <img src='http://www.owlsparks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Ryan Stephens</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-718</link>
		<dc:creator>Ryan Stephens</dc:creator>
		<pubDate>Tue, 07 Jul 2009 18:10:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-718</guid>
		<description>I&#039;m more or less in agreement with the core of what you&#039;re getting out here Carlos. It gets even more complicated when you start factoring in relationships and friends. It goes without saying a lot of people will re-tweet something an influencer tweeted or wrote just because of WHO wrote it, not what the content is about. David Spinks had a truly great discussion on this very fact, something he called &lt;a href=&quot;http://davidspinks.com/2009/06/18/truetransparency/&quot; rel=&quot;nofollow&quot;&gt;True Transparency&lt;/a&gt;. I think you&#039;ll enjoy it (and don&#039;t miss the comments.)</description>
		<content:encoded><![CDATA[<p>I&#8217;m more or less in agreement with the core of what you&#8217;re getting out here Carlos. It gets even more complicated when you start factoring in relationships and friends. It goes without saying a lot of people will re-tweet something an influencer tweeted or wrote just because of WHO wrote it, not what the content is about. David Spinks had a truly great discussion on this very fact, something he called <a href="http://davidspinks.com/2009/06/18/truetransparency/" rel="nofollow">True Transparency</a>. I think you&#8217;ll enjoy it (and don&#8217;t miss the comments.)</p>
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		<title>By: Sam</title>
		<link>http://www.owlsparks.com/social-media/word-of-mouth-is-doomed/comment-page-1/#comment-717</link>
		<dc:creator>Sam</dc:creator>
		<pubDate>Tue, 07 Jul 2009 18:07:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.owlsparks.com/?p=281#comment-717</guid>
		<description>Carlos, this is one of the &quot;double-edged swords&quot; of social media. While it&#039;s great that the Web 2.0 world makes it easier to share good information, it also aids in the distribution of the negative and meaningless. It&#039;s great to have the help of the digital community to spread the word about your content, but it&#039;s very easy to go into content overload. I have the same worry that you do, that the truly remarkable stories will get lost in the shuffle. I think the best we can do is continue supporting each other and making sure great content gets the attention it deserves. Great topic!</description>
		<content:encoded><![CDATA[<p>Carlos, this is one of the &#8220;double-edged swords&#8221; of social media. While it&#8217;s great that the Web 2.0 world makes it easier to share good information, it also aids in the distribution of the negative and meaningless. It&#8217;s great to have the help of the digital community to spread the word about your content, but it&#8217;s very easy to go into content overload. I have the same worry that you do, that the truly remarkable stories will get lost in the shuffle. I think the best we can do is continue supporting each other and making sure great content gets the attention it deserves. Great topic!</p>
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